Kim Kardashian sues Old Navy

kim-kardashian

Image Credit: George Pimentel/Getty Images

Kim Kardashian has filed a lawsuit against Old Navy for using a look-alike in a series of ads this past February, reports The Washington Post. Kardashian, who does not have a deal with the national brand, hopes to recover as much as $20 million from the Gap Inc. brand for using Melissa Molinaro as her stand-in, says TMZ. Kardashian issued a statement, saying, “I’ve worked hard to support the products I’m personally involved with and that I believe in.”

UPDATE:  In a statement released by Kardashian’s spokesperson, her attorney Gary Hecker affirmed his clients’ right to lodge this suit, saying, “Kim Kardashian is immediately recognizable, and is known for her look and style. Her identity and persona are valuable. When her intellectual property rights are violated, she intends to enforce them.” A spokesperson for Gap Inc. offered “No comment.” Molinaro’s spokesperson has not yet responded to requests for comment.


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  • whatevs

    Stand-in? The girl doesn’t look like Kim at all. How disgusting this whole thing is.

    • Flip

      I hope Kim loses.

      • Sassy Frass

        Oh, yeah, Kim, because you really do look like that WHITE girl from the commercial. Whatever. Get over yourself, Ms. Kim. Really.

      • Robin

        Boom! Roasted.

      • Elle

        Well said, Sassy Frass.

      • Eli

        My thoughts exactly, hope she loses:
        1-Melissa has blue eyes
        2-Melissa does not have a huge behind
        3-Melissa is three/four shades lighter!
        What the heck????

      • katie

        Why? They totally ripped her off here! Why stop with the company, she needs to sue this girls parents for having a child that kinda sorta looks like her. Ugh, what a waste of space!

      • SCBR

        She has to stay relevant and make money somehow! It’s not like she’s famous for actually doing anything! Meanwhile…these commercials aired in February and she’s suing now? This is so a vindictive move bc the (skinny pretty) girl (who might look something like her) is dating Reggie Bush!

    • Mik

      Kim is just pissed off because her ex, Reggie Bush is allegedly dating the “stand in” girl, and wants to be the only white girl celebutard who publicly got some of that…

    • Alex

      The Kardashians are really starting to make me miss Paris Hilton.

      • Eric P

        How dare you!! (storms off the set)

    • Jay

      I dont have all the facts, but this sounds completely baseless. It is not against the law to use someone in an ad that looks like someone else. As long as they never mention the name “Kim Kardashian”, all should be fine.
      I hope Kim wastes millions on this lawsuit and loses

      • Eve M

        I totally agree. Also I don’t really think Kim needs another 20$ Million

      • Jenn

        You’re right Jay. You should shut your hole.

      • Jay

        @Jenn: wtf…? Thats the first time someone ever AGREED with me, then proceeded to tell me to “shut my hole”
        Are you bi-polar or something?

      • PSP

        I agree with Jay …

      • Leon

        @Jay It sounds like the Jerry Springer “Go back to Oprah” chant.

      • Jane

        Eh, not quite Jay. As a celebrity, she does have an image and exploiting that image for commercial gain can be a claim against a company. BUT, the ad clearly looks like a parody to me, so her claim seems weak.

      • Brett

        Jay, it’s not “against the law” in the sense that it’s not a crime, but it can be a violation of a celebrity’s “right of publicity” to use a lookalike to promote a product. That being said, I don’t think the woman in the Old Navy ad looks enough like Kim Kardashian that a jury would find that her right has been violated. The woman in the commercial looks quite different, and isn’t a jock sniffer.

      • Ori

        haha if everyone would make money the way she does the world would go down..^^ no fnceofe, she is a cute girl. But the people who build our houses, bake our bread or work on developing renewable energies create more value for society and have less money than Kim. But whatever. Wish her all the best.

    • Chris Perez

      she should sue any dog food commercial as well cuz she’s a fvking b!tch!

      • Dee

        zing!

      • Evie

        hahahahahaha!

      • Catherine

        @Chris, thats funny i agree yes she has made it big but you obviously see that fame is all she has right now, and people are slowly noticing that she is a diva and nobody cares anymore

    • Art

      When I first saw the commercial I thought it might be Kim. But then when I saw the woman had life in her eyes and reactions to what was going on around her, I realized that it wasn’t.

      • steph

        Seconded. She’s like a robot!

        I wasn’t aware having the same brown hairstyle THAT EVERYONE HAS was against the Kim Code.

    • sarah

      Fame = smoking someone’s pole on camera. I’ll pass on my 15 minutes.

    • Robert

      So…if Kim Kardashian can sue Old Navy over using a look alike in their ads, does that mean the look alike can sue Kim for loss of future earnings? Just saying….

      • BK

        Remember Lindsay Lohan got a settlement because a baby called Lindsay was in a commercial. These people are out of control.

      • energysuck

        Lyndsey sued but did not get anything….luckily

    • Alan

      Actually when I first saw the ads, I did think it was her, then later thought wow, they are really trying to imitate her!

      • amie

        I thought the exact same thing Alan.

      • Patrick

        Actually, I read this EW article because I thought the same thing when I saw these Old Navy ads. I only realized it wasn’t Kim K. when I got up and walked closer to my tv. There’s little doubt that this stand in was not hired without Old Navy recognizing the resemblance and banking on it.

      • Pat

        Please!!!

    • jon

      WOW. Just another way to make money easily instead of working hard for it. That family is so pathetic.
      I guess she needs the money to pay for her “wedding”.

      • @ThepoetDatwroteit

        I agree they don’t waste no time falling in Love or getting Married in record time do they?

    • Sharlin

      It is going to get thrown out of court.

    • sofia pizzuto

      thats kim that girl is skinyer i dont know why see’s sueeing them boo kim

    • Anonymous

      You’re f*#king blind.

      • Gauher

        i know im repeating mylsef thats my point that way,, i know she did a porn, and it was boring! so i dont think she got payed much for it lol well i hope anyways,,,, i think they are really funny and silly,, i think its cuz me and my sisters and brothers are really close like them, i seen alot of funny things they do, that we did. now were all in differant parts of the world and its nice to see them. maybe i am overrating her, maybe in my eyes im not. i like her fashion its fun

    • Cindi

      Not that I’m taking Kim’s side, but my friend, when he first saw the Old Navy commercials, asked me what else Kim Kardashian was going to shill. If he was fooled, I’m sure others were too.

    • Jack

      Why would OLD NAVY want to be associated with a PORN STAR anyway?

  • MC

    Is she serious? There’s no way to substantially prove that Old Navy was trying to depict her.

    • HoneyB

      I agree. While she certainly has a similar look to Kim, so do many a streetwalker, Jersey Shore reality wannabes.

      • Cris

        Excellent comment! ^

      • Classy!

        Hahaaaa!!

      • Jenn

        MC said “substantially” trying to make himself sound like he has a clue what he’s talking about. What a poser/donkey.

      • Evie

        Jenn, you bi-polar mess, go take your meds.

      • Jen

        Really, you think ‘substantially’ is a highbrow word? What, did you have to Wikipedia it?

    • Mity

      I wish her all the best, It’s just kind of unfair how easy some ppeole have it in live, but I’m not resentful and not too bad either. She sure is a cute girl blessed with beauty and charme.

  • timelord

    to quote sheldon cooper. penny that would be the definition of a frivolous law suit

    • Adalynn

      Got a big guffaw from me over that!

    • Eve M

      BAZINGA!

  • Michael

    This is the most ridiculous and narcissistic lawsuit. So, is this other girl never supposed to get any work because she MIGHT resemble Kim Kardashian? Girl, really?

    • HoneyB

      Indeed, what would the world be without the “next” anyone. Marilyn would be making bank.

      • Cat

        Well in that case J.Lo should sue Kim Kardashian and Kim Kardashian should sue Nicole Scherzinger.

      • Hakan

        My Dear,Is there any plan for Toronto, one of these days ?Could you provide more iifarmotnon about the ensemble and the program?How can we get the ticket for NY, if there is no plan for Shahrestanhaye Mahroom Like Toronto?

  • Will

    Ordinarily, I would agree that she’s crazy, but the first time I watched that commercial, I was pretty sure they were trying to emulate her. It’s pretty obvious.

    • Ms. Chanandler Bong

      I don’t think she supports her products. Have you ever actually seen her out and about in those ugly Sketchers?

      • sarah

        I’m boycotting Sketchers because Kardashian is a total wh0re.

    • DarLai

      I agree.

    • Brenda

      I actually thought it was Nicole Scherzinger when I saw the ad.The young lady in the ad is very pretty.Maybe thats Kim’s problem, Melissa is a fresh young beauty and Kim has been refurbished way to many times.

      • Bruno

        I would love to refurbish Kim’s azzz

  • commentor

    I thought the Old Navy girl looked like Nicole Scherzinger, especially since we know Kim couldn’t warble through a song to save her life. She’s the most vapid “celebrity” on Earth. I almost wish Armageddon would happen just to get rid of her and her hideous clan.

    • Elizabeth

      Nicole has more right to sue. Ha ha. But she isn’t this shallow.

    • allie

      I’m still laughing over the term “intellectual property” used in connection with any Kardishian.

      • Smithstone126

        Good one, allie

  • jessica

    I think she looks more like Bobbi Thomas from NBC.

  • Anna

    It gets worse… apparently the girl in the ad is dating Kim’s ex.

    Why can’t she just go away? Seriously.

  • caitlin

    how self centered can a person get? she’s probably mad that the model has actual talent rather than sex tape fame.

  • DarLai

    I’ll admit… I thought it was Kim K. the first time I saw the commercial, but immediately realized it wasn’t her. Interesting how she didn’t file this suit until Reggie Bush started dating the Old Navy girl…

    • Flip

      Me too.

    • Sina

      Those Old Navy commericals are like 2 yrs old and she’s just now suing? She’s upset that the girl is with Reggie. She’s still in love with him.

    • @ThepoetDatwroteit

      I agree and I am glad Reggie didn’t marry Kim K. Hats off you Reggie and I hope him and the so called look a like tie the knot. Sue me for saying that.

      • Socha

        i know im repeating myslef thats my point that way,, i know she did a porn, and it was boring! so i dont think she got payed much for it lol well i hope anyways,,,, i think they are really funny and silly,, i think its cuz me and my sisters and brothers are really close like them, i seen alot of funny things they do, that we did. now were all in differant parts of the world and its nice to see them. maybe i am overrating her, maybe in my eyes im not. i like her fashion its fun

    • nayacil

      Im from a small town in the west and want to go to school one day once i get the money. At the mmeont I’m just chillin and hoping I wasnt so clueless all the time nothing but corn here and the kind of meat treat I want I cant seem to get awesome blog though!

  • krispy

    So if you happen to look like a celebrity you can’t get work in the entertainment industry in fear of getting sued?!?! Oh Kim.

  • TorontoTom

    EW – read the comments – people who frequent your site DON’T CARE about celebre-trash like Kardashian. WHY do you keep reporting on wanna-bes like her and her sisters, thus making it SEEM like they are relevant and interesting? Skanks like her are purely a creation of media manipulation. STOP REPORTING ON HER.

    • Jay

      I love any post where a Kardashian is referred to as a “skank”… it brings a smile to my face :)

      • abadstroller

        Then you’ll love this, Jay: “Celebre-skank”. Makes me grin just typing it. Think of the variations (celebre-sl….)!

    • Cris

      Actually TorontoTom, the fact that people are commenting proves that people DO care. Whether they care for Kim Kardasian, or just the situation, the fact that the article is getting hits and comments is all EW cares about. If you don’t care, don’t click the link. THAT’S how EW knows no one cares, if they post a story and no one clicks or Comments.

      • Bruno

        @Cris, you’re an idiot. I care that you are an idiot.

    • Jo

      Hey TorontoTom — maybe you should read the comments — most are actually commenting about the article itself….not saying they don’t want to read about it!

  • Elbyem

    Melissa Molinaro is a celebrity in her own right here in Canada (albeit a minor one): and unlike Kim K., she’s actually talented – I wouldn’t confuse them for a second, because Kim can neither sing nor dance.

    • mj

      These are the most accurate comments on here!

      • Cris

        Can’t sing or dance? Heck, she probably can’t walk and chew gum at the same time, let alone actually have talent…

    • energysuck

      Also Melissa does not have an 85 lb a$$ Just saying

    • L

      Kim should be happy if this girl was supposed to be a representation of her. They made her appear much more interesting and talented then she is in real life. And let’s face it, most of us would be surprised if Kim could actually spell the word “cute”.

  • Varris

    I have to admit that I thought it was Kim Kardashian. I personally hate those commercials so maybe I didn’t pay close attention. Also, I sort of despise the Kardashians as a whole, so that’s another reason for my not really noticing the difference.
    Personally, I do think Old Navy was playing up and playing off the fact that this other woman looks a lot like KK, but there’s nothing special or copyrightable about her likeness, so I don’t see where she can get with this suit.
    There’s a whole industry of celebrity look-alikes; as far as I know, they’re not subject to lawsuits… or are they?

  • Mike

    GET OVER YOURSELF you moneygrukbbing self-indulgent skank. Not everyone wants to be you or anything like you…so don’t flatter yourself. Just please STFU and go away….and take those tranny sisters of yours with you.

    • Ammbrynt

      haha if everyone would make money the way she does the world would go down..^^ no offnece, she is a cute girl. But the people who build our houses, bake our bread or work on developing renewable energies create more value for society and have less money than Kim. But whatever. Wish her all the best.

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