Due to a strict set of rules for TV ads that air during the Academy Awards telecast, Hyundai will replace the voice of Oscar nominee/auto pitchman Jeff Bridges on March 7. According to Advertising Age, the auto company was planning to broadcast seven TV spots during the glitzy ceremony on ABC before it was informed that the ads were unfit to air since the Crazy Heart actor was a Best Actor nominee on the show. So Hyundai decided to keep the ads, but enlist a handful of other celebrities to read the voiceover copy. The substitute salesmen (and women) will be: Kim Basinger, Richard Dreyfuss, David Duchovny, Catherine Keener, Michael Madsen, Mandy Patinkin, and Martin Sheen.
Mar 2 2010 12:58 PM ET