Feb 8 2010 03:09 PM ET

Super Bowl most watched of all time

Filed under: News and tagged: , ,
As expected, last night’s Saints-Colts match-up now ranks as the most watched Super Bowl of all time with a whopping 106.5 million viewers, according to Nielsen Media. The Saints’ underdog victory also beat the 1983 M*A*S*H series finale as the most watched television program of all time as measured by households, garnering 51.7 million in comparison to M*A*S*H‘s 50.2 million. The total viewership, which includes same-day DVR playback, tops last year’s Arizona-Pittsburgh game by 7.8 million viewers.
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  • jerv

    I was watching Lifetime.

    • Mark

      I was at a Super Bowl party with the game playing. But in all honesty, one 2 people cared about the game. The rest of us were frinking and waiting for the commercials. I shouldnt count.

      • Quirky

        Well considering that ratings are only used to determine ad revenue, you and your party should probably count double.

      • Luis Silva

        Yeah, SBXLIV might be number one, but MASH comes out on top when adjust for inflation.

      • Stephanie Tanner

        It was a decent solid game, most fans know the playoffs are usually the more interesting, but the past couple of years have been exceptions. The Caps-Penguins game was a thriller though. HAT TRICK!!!!!!!!!!!!!!!!!

    • Nick T

      I was watching “8 1/2″ on TCM (first time!).

  • Sharlin

    I was driving in the middle of a snowstorm on I-80 from Chicago to Des Moines. I came back home to find out the Saints won.

  • Sarah

    Great second half. Congrats to the Saints.

  • rebecca

    I was watching Die Another Day. I don’t watch football, i watch Nascar!!!!!

    • …?

      “I was watching Die Another Day. I don’t watch football, i watch Nascar!!!!!”

      This statement already includes 2 strikes against you. If you post a subsequent positive review of “To Paris with Love” on here later today you will be banned for life on commenting on all things pop culture.

      • rebecca

        i haven’t seen to paris with love, and i don’t to. and there is no way you can ban me from posting comments. what is wrong with watching die another day?

    • Mike

      Maybe he thinks you should have watched Die Another Day another day.

      • Emma

        Sadly it’s not even the worst of the Bond films.

  • Tulip

    I was on the toilet.

    • alm034

      For three hours? Hope you had a good book.

    • Tha Phoenix

      ‘ I was On The toilet’

      ‘For three hours? Hope you had a good book’

      DEAD.

  • graeme

    What caused the massive increase in viewers?

    • slick

      East coast snowstorm. Everything closed down. Plus it was a good game.

      • dancerindc

        precisely

    • Mark

      better commercials. both teams sucked.

      • ks

        I thought the game was actually better than most of he comercials, but then again my husband has been a Saints fan since he was a kid.

  • Lillian

    Who Dat!!!

  • DW

    This makes me sad for America.

    • Alan Smithee

      This is broadcast in other countries, you know.

      • Ryan

        Other countries care about American football as much as we care about soccer.

        Plus I feel Nielsen only measures US viewers but I could be wrong.

      • Tha Phoenix

        Yeah, I watched it, rooted for the Saints from the beginning and loved it. Will watch it again next year. Despite having to stay up till 4am with little to no sleep the night before, cause I live in the LDN.

    • dgh

      Out of all things that should make you sad about America you pick people watching the Superbowl maybe your bias against football cause you took to many hits to the head.

      • Gina -Toronto

        Ryan, We watch US football. Anyway, the most watched sporting event in the world -outside of the World Cup final is the Champions League Final. ps. WHO DAT?

  • Shannon

    I caught up on Modern Family repeats on ABC

  • dgh

    With only 25,000 homes having Nielson boxes I just wonder how accurate these numbers can be.

  • jack hart

    i watched the game, i guess that puts me in the “minority” with the other 100 mil plus

    • Lisa Simpson

      I’m with you in the minority. Great game.

      • Jeff

        I’m in the minority as well. I’m beginning to feel that since I have interest in things other than movies, TV or who wore what dress to which awards show; I don’t fit in on this web site.

  • javi

    that’s cool 100 million it’s almost what euro soccer or fifa soccer gets it was an awesome game and i hope the saints win again or and this is a dream and don’t laugh i hope the titan’s or bengals go to the super bowl i know it’s a dream but dreaming dosen’t cost anything.

    • Ana

      Last World Cup (2006)average per game (excluding final) was about 450 mill. per game. Finals bring billions. Not even close.

  • Renee

    Holy Smokes! And I’m proud to be one of the few who DID NOT watch the game. We were watching Lord of the Rings (again) on DVD. :)

  • Emma

    I don’t follow football but I kinda love that there’s still something in this country that 100 million people can agree on.

    • Michael

      AGREED! That’s also a reason I love IDOL.

  • javi

    i said 100 million viewers is what fifa soccer gets i should have said fifa soccer or la liga gets more than that and if they get inspired the titans or bengals can do it too.

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