The Gay and Lesbian Alliance Against Defamation (GLAAD) has released a statement asking CBS to publicly explain its advertising standards after rejecting a proposed Super Bowl commercial from gay dating website Mancrunch.com. The statement points out that the rejection follows the network having recently approved a controversial Super Bowl spot from the Christian organization Focus on Family. “This network should come clean to the public about what’s going on because this seems to be a homophobic double standard,” said GLAAD President Jarrett Barrios.
CBS is not offering further comment in response to GLAAD’s statement. Yesterday, the network explained its decision on the Mancrunch ad with the following statement: “After reviewing the ad — which is entirely commercial in nature — our Standards and Practices department decided not to accept this particular spot. As always, we are open to working with the client on alternative submissions.”
In its rejection letter to Mancrunch, CBS also cited trouble with verifying the company’s credit status — a 30-second spot costs an estimated $2.6 million. A rep for Mancrunch claims the company has the money and even offered to pay cash upfront for the commercial. CBS tells EW the network has no record of such an offer.