Director James Cameron’s long-awaited sci-fi magnum opus Avatar pulled in $3.5 million in grosses from last night’s midnight screenings, according to 20th Century Fox. Read the full post.
Dec 18
2009
05:38 PM ET
'Avatar' earns $3.5 million from midnight showings
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Only 3.5 million? I am kinda surprised cuz this looks like a really good movie. Maybe it’s because it is so close to Christmas and people are shopping and doing family stuff.
I think it’s sadder than little kids and teenagers were so desperate to see “Harry” and “Twilight” first that they rushed to midnight screenings like addicts. The public’s need to stay on the tip of trends and fads and everything else they’re told they’re supposed to love is pretty pitiful.
I don’t know why you’re surprised. Like other people have said, a lot of theaters didn’t add midnight showings for this until the last minute, when a lot of people had already bought daytime tickets in advance. What midnight showings there were, were only on maybe one screen per theater instead of the 5-6 you see with franchise films.
To expect this film to do midnight business like Transformers or Harry Potter is kind of ridiculous.
$27 Mil. was the official BO for Friday.
And keep growing
We had near blizzard conditions and road closings in my area, as did a number of places on the East coast. I suspect people who might have ordinarily attended the midnight showing simply couldn’t get out.
“Avatar’s” box office reporting is pretty funny. In a snake-eating-its-own-tail sort of way. The studio predicted a conservative amount to keep people from going overboard and thinking this would do “Titanic’s” haul in a weekend, but the press went nuts, as they always do, and had their typical hyperbolic “it will gross 10 trillion dollars in five hours” headlines. Now the movie might not live up to the unreal expectations THEY created and they’ll call it a failure.
beautiful, amazing, stunning, mesmerizing, Sam Worthington is gonna be BIG! James Cameron deserves another Oscar!
best movie ever ,, u can tel this was a great thought out story and the 3d that makes it all better colors are so great wow ,,, amaizing great job ,,, i love this movie , i love new moon and twilight but it was not as dedicated as this movie was , defenetly a must see
So, the impression I’m getting from these posts is that everyone who’s seen Avatar loves it, and everyone who hasn’t thinks it’s overhyped and won’t do well. Hmmm…I think I know which crowd I’ll listen to.