Hulu traffic spikes

Hulu, the popular web hub for online viewing of current and classic television shows, is drawing record use. According to Advertising Age, traffic on the site jumped nearly 47% in October, its largest month-to-month gain of the past year. The spike coincides with the networks’ new fall programs and with ABC’s recent decision to make their hit shows, like Lost and Desperate Housewives, available on the service. The increased traffic is reflected in the site’s booming advertising, as Hulu anticipates they’re nearly sold-out for the last quarter of the year.

Comments (20 total) Add your comment
  • heather

    and this has NOTHING to do with the fact that you’re going to have to pay to use it next year…. of course traffic has jumped. people are trying to get as much free use out of it as they can.

    • Ama

      That was a rumor. They are not going to charge people.

    • Sam Mayday Malone

      They are not charging. I hope they soon post the complete Full House series, more Silver Spoons seasons, Growing Pains, more Charles in Charge, more Rockford Files, and the complete Nightman series.

  • Winona

    I love Hulu – I don’t even need a DVR and I can watch House and Glee over my lunch break at work. When you’re a busy mother of two who works full time, you learn to maximize your time, and Hulu really helps me do that!

    • chris

      They should hire you to do their commercials.

      • Jetouellet

        I think they already have.

    • Tracey


  • Ray

    Maybe this will mean Hulu can rethink making up pay for content in the future. People love Hulu for what it is; free, reliable, high quality video, with tolerable advertising. If they need to amp up ad prices do it, but I am sure that if they start charging for their services we can see 47% monthly drops in their future.

  • Jan

    I think the traffic spike also has to do with the recession. We gave up cable (and I know of many other families that did as well) so, we often watch Hulu and other shows online. I also watch Project Runway online at (the only good thing to come from the switch to Lifetime!)

  • Monty

    You guys are behind the times. Hulu will continue to be free, but there will be an upgradable pay version. While no one knows what this means in terms of high def, new programming, etc, they have stated that the stuff that has been free will continue to be free. I’m guessing they will be adding popular cable shows like entourage, the sopranos, sex and the city, dexter, etc…

    • Mark

      Uhyeahno. HBO and Showtime provide their own web content. It is YOU who is behind on the times.

      Hulu won’t have to charge because as it becomes more popular they’ll start increases the per-ad fees to advertisers and increase the length of adds. Right now they’re usually only one 15-30 second add per break. I don’t think anyone would complain about two ads per break which would double their money.

  • jmo

    My family also had to give up cable. Sure many of the networks have their episodes available on their site (except CBS…the losers) but it’s so easy to go to one place, Hulu, to get the shows I love. But Ray is right, once they start to charge, I’ll stop using them and go the network sites directly (or use uTorrent).

  • Mel

    Screw Hulu! It’s not available in Canada. And now its becoming a pay service? Of course, then they’ll make it available outside the US borders!

    • chris

      At least you have ITV. I would trade Hulu for that.

    • Quirky

      Mel, It’s not Hulu’s fault that they’re not available here in Canada. It’s becuase our TV stations like CTV and Global have paid big $$$$ for exclusive rights to american shows and refuse to allow Hulu to offer free competition.

    • Mark

      Plus, as had been mentioned, they’re not becoming a pay service. Wow, people are stupid.

  • mrbilliam

    Even after someone points out that Hulu isn’t going to start charging you for what you already get, we STILL get people raving about that? Ridiculous.

    Anyway, I wish we could see a list of how many people watch each Hulu shows (and could then compare it to the Nielsen’s).

  • ZoeStars

    You would trade Hulu for ITV? ITV has the most random shows on it, none of the big network shows or even cable shows are on it. It’s kinda useless. I wish we could get Hulu in Canad, but the only to do that is to get one of those spiffy cards that tricks the sites into thinking you’re in America. Must invest in one of those.

  • Jetouellet

    Hey people who are complaining that they can’t get Hulu (and have the wrong idea why) if it bothers you. Do something about it! There is a program called Hotspot Shield where it changes your IP address to an American one. It’s free too. And you can turn it on and off as needed. So stop complaining.

  • David

    Who needs cable nowadays? With all of the different ways to watch-IPOd, laptop, Xbox, Netflix whatever. People don’t realize that with all that money you’re spending on cable EVERY MONTH,you could use those dollars to pick and choose your preferred content on any device you choose. The possibilities are endless!.

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