Jul 28 2009 12:19 PM ET

Twitter use at Comic-Con falls short of expectations

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Analysts had predicted that Comic-Con would spike Twitter traffic as the geeked-out attendees took to cell phones to instantly tell the world about the sneak previews of movies and TV shows they were seeing — but it appears that wasn't the case, Variety reports. No film generated more than 1 percent of tweets in any given hour during the fest, according to data from market research firm Interpret; the latest Harry Potter movie to hit theaters sparked more discussion on the social networking site than Comic-Con or any of the projects showing there. However, among the convention's most-tweeted selections were Twilight sequel New Moon, followed by Alice in Wonderland, Tron: Legacy, Iron Man 2, and District 9.

Comments (10 total) Add your comment
  • PeterBilt The Nature Boy

    OH NO!!!!!! This seems like another sign that the world is crumbling that more people didnt type mundane details about what they are seeing. ‘Iron Man 2 looks awesome!!’ Yeah, the world was deprived of some gems

  • JPX

    My overall impression from everything I have read is that Comic-Con was underwhelming this year. Aside from Iron Man 2 footage it doesn’t sound like people were treated to much else.

  • Laura

    I was actually at Comic Con and was Tweeting as much as possible. The problem was that frequently teh Internet connection to my IPhone crapped out. It didn’t matter if it was the expo floor or in presentation halls. Once around 10:00am hit it was very hard to tweet, and if you were trying to show off a twit pic…well you could just forget it. I gave up.

  • Diane

    My friends with iphones had the same experience as Laura (above).
    I didn’t have as much of a problem, but so much tweeting was already going on from critics and such, I didn’t feel I had much to add vs. what was already being said.

  • Rush

    All this reveals is that the “analysts” don’t understand how Twitter works. The only people who were going to tweet about Comic-con were the people *at* Comic-con, which would have been a far smaller number than the people who would tweet about HP6, a widely released summer blockbuster.

  • Eileen

    I think another factor is that folks at Comic-Con have often been long time geeks and thus have other ways besides Twitter to instantaneously publish. I was twittering this year but I was also using Flickr to publish photos and simultaneously blog. In the past I’ve live blogged straight to my blog as well.
    Also a lot of people were using streaming video etc something else that’s not native to Twitter. Comic-Con is a very visual event and Twitter (even with tools like Twitpic) is not as good at it.

  • Hope

    I would think that people at Comic-Con would want to spend that time actually experiencing the Con vs. wasting time tweeting about it.

  • Sick of Bandwagon

    The so called “Geeks” are above Twitter. Twitter is for stupid people who jump on every fad. The “Geeks” don’t follow fads.
    People who tweet should not be allowed in the doors. Personally I think Comic Con is over…ruined by mainstream idiots.

  • TeenDramaWhore

    BT Entertainment used Twitter to create a roundup of Comic Con Tweets. http://www.breakingtweets.com/entertainment/2009/07/27/tweeters-share-comic-con-highlights/

  • Tiwt

    I don’t know what planet you were on, but, “Comic-Com” was the most searched keyword during the convention. Regretfully I was the ONLY person at the convention reading the twits and I can probe it.

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