Jun 22 2009 12:31 PM ET

Michael Bay criticizes 'Transformers 2' campaign

Categories: Movie Biz, News

Transformers 2 director Michael Bay is taking Paramount to task for the way the studio is promoting his summer flick, name-dropping Steven Spielberg and Jerry Bruckheimer in a bitter email to executives, TMZ reports. The May 4 missive criticizes Paramount for an "abject failure" of a campaign: "…I have been waiting, and waiting for the anticipation of an 'event movie' to make it into the 'public zeitgeist.'" He goes on to say that Bruckheimer told him "a studio that does not make [the opening of a movie] an event…. will get bitten in the ass. … Besides my good friend Steven [Spielberg], Jerry has made a lot more successful movies then (sic) all of us." But TMZ also reports Bay was clearly more pleased by June 6, when he sent the studio a far more laudatory email, saying, "Paramount is like family. Thank you all for busting your butts and bringing your 'A game' for the release of Transformers."

Comments (1-30) of 30 Add your comment

Page:
  • bob

    Who cares? Maybe they don’t want to promote another piece of crap like the first Transformers movie.

  • Gerrenn

    The first Transformers Movie Crap are you freakin serious. You must be smoking something that messes with you head. That was a GREAT summer FAMILY flick and 2 will be better -

  • Mark

    Michael Bay is a horrible director. The first Transformers sucked and this will be more of the same. James Cameron will be back this Christmas to show these inferior directors how to make a proper action movie.

  • mathewridgway

    Bay is a maniac. And I love that he thinks he was pivotal to the success of the first movie. The truth is the audience went to see Megatron and Optimus.You could have plugged in just about any director and set of actors and the box office for the film would have been the same.

  • Nat

    I think my opinion is fully entailed in the immortal lyric of Team America’s “Pearl Harbor Sucked (And I Miss You)”:
    “Why does Michael Bay get to keep on making movies?!”

  • Tony

    Unfortunately the young kids are taking their parents who don’t know the Transformers. The first one was not very good at all and we have to send Michael Bay a message to stop messing with our childhood memories. He could have stayed true to all of the automobiles and had a better movie, no need to change or add. It’s true it had nothing to do with Bay. Their was a built in audience. I will not give him my money. Jon Favreau proved that he could stay true and tell a story maybe he’ll take the direction.

  • KJCollard

    I was burned on the first Transformers as soon as I saw Optimus Prime with fraking FLAMES on the cab. Seriously, Micheal Bay…. get back on your meds. You suffer from delusions of greatness.

  • KJCollard

    WELL SAID NAT!!! F Yeah.

  • pedsrn

    I hope the sequel is as good or better. I loved transformers as a child and i couldnt see it working as live action . Micheal Bays vison was excellent , the movie was funny and action packed the only caveat was the introduction of the vapid egomaniac better known as megan fox

  • gigi

    Well EW sure is promoting the heck out of Meagan Fox..who just so happens to be in Transformers2. So maybe Micheal Bay should of hired Megan’s publicist.

  • joe

    How pissed can you be? “Transformers 2: Everybody Rets Rich” Enjoy the success – well I guess thats hollywood for ya.

  • Audrey

    Honestly, I could care less if Transformers 2 is good. I’ll be going for the giant robot fights.

  • andrew

    sounds like he was on a drug trip when wrote letter, and is probly tripping when he makes his movies

  • Steve

    Everyone seems to have bad things to say about Michael Bay. He is allowed to make movies for one reason … money
    and Everyone keeps going to see his movies
    Lifetime Gross Total (7): $1,093,670,821

  • noggster

    Whoever said that they shouldn’t change the automobiles for the first movie are crazy. They were 80’s cars and how would ironhide as a mini van look in this decade? Not very cool. Sure when we were kids Transformers cartoons were awesome but have you seen them now? Very cheesy and not aging well. The cartoon movie was one of my all time favorites but the live action movie kept me on the edge of my seat and seeing Optimus kill a decepticon was awesome!

  • Zac

    The first transformers was good. And every thing they did with it kept u on the edge of your seet. the seconds going 2 out do itself and michaelbay should get the credit of it all the way.

  • Jon

    Mike can direct action movies with the best of ‘em, but he cannot write a coherent e-mail.

  • DJ Omega

    Maybe Mr. Bay’s upset because they seem to be promoting Chevy’s Camaro more than the actual movie itself? (just my personal obervation) Still can’t wait to see it, though!!!

  • mark

    whenever i need a sleep aid i put on my dvd of transformers and within 15 minutes i’m out. i still don’t know how it ends. just thinking about the sequel is making me yawn. and i’m no movie snob, by any means, but i hate michael bay movies.

  • KOZ

    Bay is just trying to make Transformers 2 like The Dark Knight. But, I’m sorry but I really don’t think that will happen. I mean it took about 10 years just for another movie to give Titanic a run for its money. Sorry Bay but if your trying to do that, it will not work. Maybe next time.

  • Kel

    Transformers was “OK”…lots of special effects that hid horrible directing. 2 will just be more of the same, which is fine for a couple of hours, but Bay needs to stop thinking that explosions and loud noises are to be confused with great directing. He’s an entertainer, not an artist. There is a huge difference between a summer movie from Christopher Nolan, than one from Michael Bay.

  • erik

    really?? are we all debating whether or not michael bay is a good director or not?? are we debating whether or not the first transformers movie is good or not?? the cartoon wasn’t about cohesive plots and stirring dialogue. it was about robots that turn into cars and blow stuff up. who better to get than michael bay himself. he is the king of blowing stuff up!! i watch transformer cartoons now and im not very interested. but ive got my midnight tickets to transformers 2 and ill be excited as hell to watch explosions!! its the summertime, so were not expecting much when it comes to our films. every year, we get a film or two that has explosions AND is great, as last year we had iron man and dark knight. weve already had star trek this year, and inglorious basterds doesnt come out until august.

  • bj

    fool! it’s a fool!
    http://www.nowgoal.com/21.shtml

  • Justin

    The First Transformer was a ok Movie. I Think It Would Do Better With James cameron, or speilberg as director. but Hopefully Transformer 2 is better

  • fanatic

    transformers 1 was wikid
    now i watched transformers 2 this is the best movie i have seen i hope u can make a transformers 3

  • B-ran

    U the man Bay! hope u take down that gay titanic movie!

  • mike from TX

    T2 = Terrible!!! I sure didn’t expect Citizen Kane, but sweet jesus, watching Shia Lebutt blather on like a moron on crack was worse than my vasectomy. I guess he was paid on how fast he can spew inane dialogue from his mouth. I’d much prefer to see Starscream grovel at Megatron’s feet than the bizarre and ridiculous human relationships in the film. Clue for T3 (if there is one), focus on the robot interaction and take it easy on the historic landmarks; it didn’t add anything to the movie. And what’s with the humping dogs, leg humping robots and genitalia on Devastator? What the hell?! Big disappointment.

  • Drea Taylor

    I was stoked to see “TRANSFORMERS 2”… But to my disappointment, Skids and Mudflap reinforced racial stereotypes in the manner of their inability to read, gold tooth, and constant use of street slang. Their disruptive and argumentative behavior exhibited a lack of interpersonal skills, although meant to be amusing; laughing at their only redeeming value to the mission which was their brainless propensity for violence, attached to their inability to communicate, reinforced negative stereotypes!! This is the Obama era, and as Americans, I am hoping our sensitivity to diverse backgrounds moves forward… For that reason, I urge people to send a message of disapproval to the Hollywood Studio System or boycott Transformers 2…

  • Harrison

    Transformers 2 was a horrible movie. It just was.
    Made for children and low quality people. Too bad there’s generations of them today. That’s why this movie strives.

  • evanism

    TF2 was singularly the worst film I have ever had the displeasure to sit through. It had more plot holes than a colander, made no sense whatsoever, too many slow-mo running scenes of bimbos, was one endless trail of bad acting, over acting and no acting. WORSE was the fact it contained giant chunks of monologue to describe away previously irrelevant scenes. EVEN WORSE were irrelevant soliloquies and magical scenes, a bizarre resurrection and a complete lack of story. Singularly, the WORST film I have EVER seen.

Page:

Add your comment

The rules: Keep it clean, and stay on the subject - or we may delete your comment. If you see inappropriate language, e-mail us. An asterisk (*) indicates a required field.

When you click on the "Post Comment" button above to submit your comments, you are indicating your acceptance of and are agreeing to the Terms of Service. You can also read our Privacy Policy.
Advertisement
Powered by WordPress.com VIP