The Daytime Emmys are heading to the CW this August, according to Variety. The National Academy of TV Arts and Sciences announced today that the awards telecast will take place on Sunday, Aug. 30, at Los Angeles’ Orpheum Theatre. This year’s broadcast will be the first time in the event’s 36-year history that the Daytime Emmys will unspool on a network other than ABC, NBC, or CBS. CBS had the option to air the show this year, but passed. Last year, the Daytime Emmys posted its lowest-ever rating, attracting 5.4 million viewers. Nominations for this year’s awards are set to be announced on May 14 on NBC during the fourth hour of the Today show.
Apr 7
2009
07:15 PM ET
Daytime Emmys move to the CW in August
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What’s hilarious is that the CW thinks this dead awards show is worth picking up. Soaps are not attracting young viewers, anymore. The CW will be lucky to break a 1.0 rating in the 18-49 demographic with this loser.
Well, Miss Know It All KIM, have you considered that The CW is a partner of CBS, and maybe, just maybe, the network is finding a next-best solution for the Daytime Emmys, which certainly deserve to be televised. Don’t give me that crap about people not watching soaps anymore. Viewing of ANY type of program is down, so don’t single out daytime. I guarantee this telecast will outdraw the inane Family TV Awards, which for some reason will not die.
Maybe they decided on a network to match the 5.4 million viewership that the Daytime Emmys attracted last year. They feel they’ll get the same kinds of numbers on the CW network rather than tanking on a broadcast network like ABC, CBS or NBC. And putting it on Friday was a bad move anyway. I missed a few of the years it was on, even on the year when Susan Lucci finally won.
I for one am sooo relieved that Daytime Emmy’s are being aired. I could care less what network the show airs on. For those of you who consider soaps crap, all I can say is you’re ignorant. Some of the best acting is done on Daytime Dramas. The actors and crew deserve to be honored for their hard work. As for “young” people not watching soaps, WRONG. Go to any college dorm in the country, soaps ARE on. So many of my friends (most of them under 34) watch “The Young and the Restless”. It’s so obnoxious to hear people trash a medium they seem to know nothing about. SO many of you that trash soaps watch Jerry Springer. Yeah, now that’s entertainment.
Actually, I find the average Jerry Springer viewer to be on par with the average soap viewer intellectually. There was once a time when smart people watched soaps, but that ended within the last 5 years as looking like a model became more important than being able to act, focus groups started to control storylines, and each soap began focusing exclusively on a few characters to the detriment of all the others (this is especially true of the ABC shows). So, yeah, soaps are on their deathbed and deservedly so. The CW will not break a 1.0 in the 18-49 demo, I guarantee it, with this fiasco. (BTW, the Daytime Emmy’s themselves has also lost all credibility, with too many WTF wins over the years for hair models).